Pinnacle Privacy Policy

Pinnacle is committed to protecting the personal data of every player on our platform with the same rigour we apply to our odds and our operational standards. This Privacy Policy sets out how we collect, use, and safeguard your information when you use Pinnacle's sports betting services in the UK. It is governed by the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, and reflects our obligations as a holder of a UK Gambling Commission (UKGC) licence.

Data Collection

We collect personal data at the point of registration: your full name, date of birth, home address, email address, and telephone number. This is the minimum information required to open and manage your account and to verify that you are aged 18 or over. In line with UKGC requirements, we conduct Know Your Customer (KYC) checks and may request supporting documents — a passport or driving licence for identity, and a recent utility bill or bank statement for proof of address — before processing withdrawals or increasing account limits.

Your betting activity is recorded throughout your time with us. This includes every market you bet on, the stakes, the odds at the time of placement, and the outcome. Accurate records of all transactions are maintained for regulatory compliance and to ensure correct account settlements. We also collect financial data relating to your deposits and withdrawals: specifically the payment method type and relevant identifiers, though never full card numbers, which are handled exclusively by our PCI DSS-certified payment processors.

Technical data is collected automatically each time you access the Pinnacle platform: IP address, browser type, device operating system, and session behaviour. This information is used to secure your account, detect suspicious activity, maintain platform stability, and improve the user experience. We use cookies and similar technologies for these purposes; full details of our cookie practices are available in our Cookie Policy.

How We Use Your Data

The primary purpose of collecting your data is to provide you with Pinnacle's betting services: opening your account, accepting your wagers, settling markets accurately, and processing your financial transactions. We are also required by law to perform age verification, anti-money laundering checks, and to report certain activities to the UKGC and HMRC. Where you have given your consent, we use your contact details to send you promotional communications about Pinnacle's markets and offers — you can withdraw this consent at any time from your account settings or by emailing us.

Data Sharing

Pinnacle shares personal data with third parties only where necessary and always under strict contractual controls. Payment processors handle your financial transactions; identity verification services confirm your name and address; technology partners provide the infrastructure that underpins our platform. Each of these partners is permitted to use your data only for the specific purpose for which it was shared. We may also be required to disclose data to regulatory bodies — including the UKGC and HMRC — in fulfilment of our legal obligations. Pinnacle does not sell, rent, or trade your personal data for marketing or commercial gain.

Retention, Your Rights, and How to Contact Us

We retain your personal data for a minimum of five years following account closure, as required by UKGC licence conditions and UK anti-money laundering law. After this period, data is permanently deleted or rendered anonymous. Under UK GDPR, you have the right to access, correct, delete, or restrict your data, to receive it in a portable format, and to object to certain processing. To exercise any of these rights, contact us at [email protected]. If you are dissatisfied with our response, you may raise a complaint with the Information Commissioner's Office at ico.org.uk.

Last updated: February 2026.